![]() ![]() Are they really sacrificing sales by giving away these discounted e-book copies? Perhaps, but probably not that many. customers, then, or anyone who didn’t patronize Amazon over the years, are presumably going to be at a disadvantage-at least, until Amazon spreads its largesse a little further or other publishers and platforms are shamed by Amazon’s example into providing similar offerings.Īs a Brit who has never bought a single hard copy from Amazon, I for one am not going to get any direct benefit from it at all, as a reader at least.Īlso, what looks like great generosity from Amazon at first sight seems on reflection more like a very neat calculated ploy. Print purchases all the way back to 1995-when Amazon first opened its online bookstore-will qualify once a publisher enrolls.”Īnd yes, it’s a great idea-so long as you have bought your books from Amazon in the first place and don’t mind getting the e-book as a Kindle file.Īlso, like it says above, books have to be registered by the publisher to qualify. The full press release, accessible at the link above, details the Kindle MatchBook service, “a new benefit that gives customers the option to buy-for $2.99, $1.99, $0.99, or free-the Kindle edition of print books they have purchased new from Amazon. According to this morning’s announcement, “Soon Customers Will Be Able to Purchase Kindle Editions of Print Books Purchased from Amazon-Past, Present and Future-for $2.99 or Less.” Amazon has just announced a service that the world has been waiting for-to judge from the number of past calls for it and halfway schemes that have come some way towards delivering it.
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